One popular strategy to get your home sold can be to pre-market it as a Coming Soon listing before it’s even for sale on the public market (what’s called a pocket listing) by executing the below strategies to get buyers excited about the home for when it does hit the public market. We’ll discuss which tactics make the most sense for your property and situation:
- Advertise your home via the MLS pre-marketing listing website as a Coming Soon listing as well as on other pocket listing sites which only realtors have access to such as Top Agent Network. This is a great way to expose your home to top Realtors before it goes on the market so we can build excitement in advance so buyers are ready to see it the day it does hit the public market.
- Send just listed e-cards to every Realtor in the area advertising your home as a new Coming Soon listing
- Conduct a broker open as soon as it's live in the MLS
- Schedule and advertise our first open house to take place the Sunday after your listing goes live in the MLS with showings delayed until the open house to built excitement and create a feeding freezing for your home the day it becomes active in the public MLS
- Install a Coming Soon For Sale sign in front of your building or in your yard to build excitement
- Hang professional flyers outside your property which passerby’s can take for additional information about the Coming Soon listing
Generally the above takes 48-72 hours. After that, as soon as the photos are back from the photographer, your property can go live in the MLS and we can start showing it once it's live in the public MLS!
Questions? Call us at 312-600-7510 or email us at shay(at)buyselllovechicago(dot)com.
Step 9 to Selling Your Home: Hire a Real Estate Attorney
